Yes Is More:
Tangible and Timeless Ways to Differentiate Yourself from Your Competitors
by Howard L. Brown
Tangible and Timeless Ways to Differentiate Yourself from Your Competitors
by Howard L. Brown
Learn the proven principles for business success. It all starts with saying “Yes”!
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What makes customers want to do business with you when your products may be virtually the same as anyone else’s in your industry?
Saying yes instead of no—and being ready to show the customer you’re prepared to go the extra mile—is businessman Howard Brown’s answer. He should know. He built and sold three thriving office product businesses, going up against big-time competition and winning every time. In a friendly, matter-of-fact style, Brown provides classic personal wisdom that never goes out of style in the pursuit of outstanding profit and success. Some of his points include:
In the end, and in good times and bad, loyalty to your employees, manufacturers, suppliers, and customers—along with that unique something special—will always lead your company to a place at the top.
Brown makes a point of showing how you can create that unique added value for customers that will make your business stand out, and how you can give customers something special, regardless of what you are selling. Entrepreneurs of all stripes will take away insights and value from Yes Is More, and they’ll thank Brown for the time he put into this very individual book about saying yes and making it big.
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I’m honored to share my story and the ways I was able to succeed in business with the next generation of entrepreneurs, leaders, students, and companies to improve performance. Find a selection of my press coverage below. If you’re interested in bringing me to speak with your class, please reach out through the form below.
Howard Brown speaks about the importance of differentiation on School for Startups Radio.
On the Killing Time podcast, Howard Brown shares his business success and how you can differentiate yourself in your market, too.
Howard Brown talks with Greg Voisen on Inside Personal Growth about his approach to doing business and his secret to success in the office supply industry.